About

Founded in 2003, Broad River Furniture (BRF) is a locally owned and operated home furnishings retailer. Broad River Furniture is the largest and fastest-growing Ashley Furniture HomeStore licensee in the Carolinas and Georgia. The first store opened in Pineville, NC, in May of 2003, and Broad River Furniture was on the fast track toward success. Sales have increased by double digits in the past three years, including a 20% increase in 2012 vs. 2011 to end the year at over $80 million.

The Company’s growth in the recent tough economic climate is a testament to our associates who continue to pursue Excellence. Located in the 4th largest population cluster or “Megapolitan” area in the U.S. with approximately 20 million residents or 6.6% of the U.S. population in the area between Raleigh, NC and Birmingham, AL. This region has historically grown at a compounded annual rate of 5%, and we’re proud that our growth has outpaced that of the region. The Charlotte and Greenville metropolitan areas have a combined population of approximately 3 million.

Today, Broad River Furniture is headquartered in Charlotte, NC, and has 15 HomeStores in 3 states with over 300 full-time employees and contractors. We take pride in our employees, as we believe that each person contributes directly to the growth and success of this company.

Mission Statement

To be an excellent home furnishings company

 

Broad River Furniture Core Values 

Integrity – Guided by Christian principles, we are ethical, responsible, fair and truthful. We maintain the highest standards of personal and professional conduct.
Personal Excellence – We maximize our own potential through continual self improvement and accountability.
Customer Satisfaction – We focus on our customers’ needs and strive to exceed their expectations.
Collaboration  – We make better decisions when we make them together. With humility, we recognize each other’s value and work together in a respectful manner.
Innovation – We embrace change for the better. Through improved processes and technology, we seek efficiency.

Managment Team Bios

Jonathan Ishee, Chief Executive Officer and President

Charlie Malouf, Chief Operations Officer and Managing Partner

Forrest Stewart, Executive Vice President

Chris Dulski, Vice President of Operations

Jonathan Houck, Vice President of Merchandising

Kevin Lauterbach, Vice President of Information Technology

Karen McKenzie, Vice President of Marketing

Brad Neff, CPA CMA, Controller

 





News



Community



Awards


Our Customer Beliefs

  • Every Customer is vitally important to us.
  • Every Customer deserves our passion, attention and extensive knowledge.
  • We must be proud of each and every Customer engagement.
  • Connecting with our Customers is the key to building lasting Customer relationships.

©2011, Broad River Furniture  -  Sitemap  

Site Credit