Founded in 2003, Broad River Furniture (BRF), a Charlotte-owned and operated home furnishings retailer, is the largest and fastest-growing Ashley HomeStore licensee in the Carolinas and Georgia, currently with 16 HomeStores, including one acquired January 2 Arden, North Carolina, and one HomeStore Outlet. Since the opening of its first store in Pineville, NC, in May 2003, Broad River Furniture has been on the fast track toward success. Sales exceeded $100 million in 2014, and four of the Company’s stores were ranked among the top ten across a broad range of metrics out of over 500 Ashley Furniture HomeStore locations throughout the world.

The Company’s growth in the recent tough economic climate is a testament to our associates who continue to pursue Excellence. Located in the 4th largest population cluster or “Megapolitan” area in the U.S. with approximately 20 million residents or 6.6% of the U.S. population in the area between Raleigh, NC and Birmingham, AL. This region has historically grown at a compounded annual rate of 5%, and we’re proud that our growth has outpaced that of the region. The Charlotte and Greenville metropolitan areas have a combined population of approximately 3 million.

This fall, Broad River Furniture will embark on a historic new chapter in its growth with the move to a new Corporate Campus and Distribution Center in Lakemont Business Park, Fort Mill, SC, just off the busy Interstate 77 corridor. The 140,000 SF state of the art Distribution Center with 24,000 SF of offices will accommodate our growth to over twice our current volume, and will bring all 200 of the Company’s Corporate, Distribution Center and Customer Care associates together under one roof from three separate locations. The Company currently employs over 500 associates. We take pride in our employees, as we believe that each person contributes directly to the growth and success of this company.


Mission Statement

To be an excellent home furnishings Company.


Broad River Furniture Core Values 

Integrity – Guided by Christian principles, we are ethical, responsible, fair and truthful. We maintain the highest standards of personal and professional conduct.
Personal Excellence – We maximize our own potential through continual self improvement and accountability.
Customer Satisfaction – We focus on our Customers’ needs and strive to exceed their expectations.
Collaboration  – We make better decisions when we make them together. With humility, we recognize each other’s value and work together in a respectful manner.
Innovation – We embrace change for the better. Through improved processes and technology, we seek efficiency.

Management Team Bios

Jonathan Ishee, Executive Chairman & Founder

Charlie Malouf, President & Chief Executive Officer

Jonathan Houck, Vice President of Merchandising, Visual Impact & Store Design

Todd Jones, Vice President of Retail Performance

Karen McKenzie, Vice President of Marketing & Communications

Manny Rodrigues, Senior Vice President, Human Capital

Bill Woodman, Vice President of Finance

Charlie Workmon, Senior Vice President, Operations

Stephen Carey, CPA, CMA, Director, Financial Planning & Analysis

Crystal Gettys, Senior Director, Customer Care & Guest Services

Harold Hampton, Senior Director, IT & Business Intelligence




Our Customer Beliefs

  • Every Customer is vitally important to us.
  • Every Customer deserves our passion, attention and extensive knowledge.
  • We must be proud of each and every Customer engagement.
  • Connecting with our Customers is the key to building lasting Customer relationships.

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